Online Marketing Manager (Work From Home)

Reply to: 9qrqp-3765080099@job.craigslist.org [?]

flag [?] : miscategorized prohibited spam best of Posted: 2013-04-24, 9:44PM PDT

POSITION SUMMARY:
As our Online Marketing Manager, you will be responsible for maximizing the sales and profitability of our search marketing efforts, across all of our web properties.

You'll manage the search marketing budget, the day to day operations of the paid search program, and drive/execute our paid search strategy. You'll be responsible for all paid search programs, own all paid search performance metrics and be expected to achieve/exceed goals within budget.

You will also be responsible for our referral and organic traffic segments via SEO efforts (on-site, technical and link building), Content Marketing, Social Media, Analytics, Conversion Optimization and A/B testing as needed.

We're looking for a top notch full-stack marketer, and we're willing to compensate generously for the right candidate. You'll also have the potential to earn HUGE bonuses on top of a generous compensation package for hitting your goals.

This will be a full-time 1099 contractor position, and fully remote. As a 1099 contractor you're free to work when and where you want, as long as the work gets done.

POSITION RESPONSIBILITIES:
Responsible for managing the day-to-day strategy and execution of paid search campaigns. This includes the planning, launch and optimization of PPC programs across Google, Bing, and other engines to maximize sales growth while maintaining profitability. Daily management includes data analysis, bid optimization decisions, writing and optimizing copy, and ensuring keyword coverage across branded, non-branded and competitor terms.

Develop and implement testing strategies for keywords, creative, landing pages, match types, day-parting, etc. You'll also conduct keyword, industry and competitive research and internal data analysis to determine keyword targets and effective copy strategies.

You'll be responsible for all SEO efforts for our sites (1 live site currently, soon to be 3 more). This includes optimization of on-site SEO elements, improvement of indexation and usability elements (robots.txt, htaccess, page load speed, canonical tags, etc.), and creative link building.

When it comes to link building, we're not interested in anything shady. You'll be responsible for putting together a first-rate content marketing strategy, including creating a content calendar, sourcing writers as needed, working with our design and coding team to create collateral, and tracking the impact of all efforts on non-branded organic traffic and conversions.

You'll also be responsible for managing our social media marketing efforts, working to increase our visibility on LinkedIn, Google+, Twitter and Facebook in particular.

POSITION REQUIREMENTS:
? 5+ years experience in search marketing, preferably in an agency environment. Must include prior experience managing top tier search campaigns, paid and organic.

? Demonstrated experience with search optimization tactics, bid management rules and search data-driven analysis and strategy. Familiarity with Google AdWords Editor and Bing Ads Editor. Experience with custom AdWords scripts is a plus.

? While we're currently doing PPC and basic display, we may be expanding into retargeting and additional display networks. Experience with AdRoll or other similar display/mobile/retargeting platforms a plus.

? Deep knowledge of SEO (on-site, technical, link building) and SEO tools.

? Experience with Conversion Rate Optimization (experience with Optimizely a plus).

? Experience with Content Marketing (experience with infographics, videos and long-form content in particular).

? Experience with Social Media Marketing (knowledge of SproutSocial and other social tools a plus).

? Experience with Google Analytics and Google/Bing Webmaster Tools

? Outstanding analytical skills, extremely detail oriented with strong organizational, time management and prioritization skills. As a contractor you'll be required to track and report time with Time Doctor.

? Excellent written and oral communication skills, problem-solving skills and strong interpersonal skills with the ability to effectively work and lead cross-functionally and resolve issues quickly and effectively.

? Must be flexible, process oriented, highly motivated and able to work independently on multiple projects and tasks in a fast paced environment.

? Highly skilled in Microsoft Excel and Google Docs. Experience with using APIs in Excel/Google Docs a plus.

? Content Writing/Editing Experience (at the very least, be able to find and manage quality writers and proofread their work).

? HTML & CSS (PHP and JavaScript a plus, but not required).

If you're interested in this position, please email your resume, cover letter, examples of previous work (portfolio, case studies, websites you've worked on, etc.) and salary requirements to recruiting at vudumarketing dot com (we're conducting this search on behalf of a client, whom we'll be more than happy to tell you all about once we've had a chance to review your qualifications).

Once more, this is a 1099 remote contractor position (you'll be responsible for your self-employment taxes and withholding). As a contractor you can legally work when and where you see fit, so long as the job gets done. Hiring Organization: VUDU Marketing Location: Work From HomeCompensation: Salary + Bonuses - DOETelecommuting is ok.This is a contract job.Principals only. Recruiters, please don't contact this job poster.Please, no phone calls about this job!Please do not contact job poster about other services, products or commercial interests.Posting ID: 3765080099

Posted: 2013-04-24, 9:44PM PDT

Edited: 2013-04-24, 9:44PM PDT

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