Responsibilities -- the key responsibilities for this position include:
Create a comprehensive social and mobile media strategy to define programs that use social and mobile media marketing techniques to increase visibility, membership and traffic across all Interplay's brands and Implement and manage social media programs
Experiment with new and alternative ways to leverage social media activities ("marketing R&D")
Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media at Interplay
Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company's products and services
Measure the impact of social media on the overall marketing efforts
Experience -- the ideal candidate will have experience in the following areas:
Social media tools and techniques
Marketing (traditional, new media, guerilla and 'word of mouth')
Strategy
Product marketing
Press and analyst relations
Business development
Technology
Operations
Sales
Financial and quantitative analysis
Project management
Attributes -- the key attributes for this position include:
Creativity
Willingness to experiment
Ability to deal with uncertainty
Ability to contribute individually, and lead, manage or participate in cross-functional teams
Doggedness and determination
Ability to synthesize large amounts of data into actionable information
Excellent writing skills and a willingness to use them
Excellent verbal communication skills
Persuasiveness
Ability to create great working relationships with all levels within the company and across multiple disciplines
Sense of humor
Salary will be in line with what is paid for similar positions in the entertainment industry taking into account your own experience and proposed contribution to the company's efforts.
Please reply with your resume and motivation letter copied in text of the email.
Thank you for considering becoming part of the Interplay team.
Location: Santa MonicaCompensation: In line with industry standards and applicant's experience/skillsPrincipals only. Recruiters, please don't contact this job poster.Please, no phone calls about this job!Please do not contact job poster about other services, products or commercial interests.