Regional Marketing Manager (SoCal)

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flag [?] : miscategorized prohibited spam best of Posted: 2013-03-26, 7:03AM PDT

Regional Marketing Manager Job Description:

Objective: create awareness and trial of the Pretzel Crisps? brand through the development, customization and implementation of national and local marketing plans

? Charged with creating excitement around sampling Pretzel Crisps at the retail store level and at strategic local events; educating and engaging crowd with full product knowledge and health benefits
? Successful marketing activation and integration via influencer seeding and product drops to create a personal connection with the consumer
? Hires, manages, trains and directs a team of Area Marketing Managers and Demo Specialists (2-6)
? Responsible for owning your market, managing a team and budget, execution of retailer/event logistics which include: pre-event preparations (product, collateral materials, coupons, exhibit/table, scheduling manpower, etc.), set up and break down of event materials
? Develops and nurtures local and national relationships with key retailers, influencers and impactful companies; creating and maintaining excitement and a positive brand experience
? Proactively identity and spearhead new opportunities in the market, creating programs that maximize brand awareness and affinity
? Responsible for developing weekly and monthly market goals, tracking and sharing success with teams and top level executives via PowerPoint recaps
? Responsible for content development and management for all local social media outlets; including Facebook, Twitter, Pinterest and Instagram. Create ongoing excitement and awareness while adhering to all company social media guidelines.
? Manage the creative process for all local generated POS and brand content, ensuring our brand receives the highest quality of exposure
? Collaborate and effectively communicate with sales team to build relationships at store level that will foster driving incremental display activity, sampling opportunities and retail events
? Understand local retailer activation; including but not limited to: product sell in, display building, remerchandising, store hierarchy and community events
? Reports to Director of Marketing

Qualifications for RMM/Regional Marketing Manager:
? Have a BA/BS degree in marketing, communications or related fields a plus
? 4-6 years of experience with brand management, CPG and/or field marketing activation
? Strong management skills, with proven success in managing team and running a market
? Strong experience in developing local and national marketing plans
? Must be proficient in developing and executing programs and plans around local social media marketing
? Experience with consumer promotions and field events
? Adept at time management, critical thinking and problem solving skills
? Pulse on local current events in and around the metro area
? Thinks creatively and outside the box
? Strong networking and relationship building skills
? Ability to prioritize responsibilities, multi task while creatively and effectively solving problems
? Flexibility to work days, nights and weekends as needed -- schedule will vary weekly
? Excellent communication, public speaking and strong organizational skills
? Strong team player with passion and dedication to the brand
? Must be proficient in MS Office: Word, Excel and PowerPoint
? Adobe Photoshop skills are a plus
? Valid state issued driver's license with clean driving record
? Must have reliable transportation

The territory for this position is Los Angeles - San Diego

If you think you have what it takes to excel in the role, email your resume and a cover letter that will make you stand out.

Location: SoCalCompensation: DOEPrincipals only. Recruiters, please don't contact this job poster.Please, no phone calls about this job!Please do not contact job poster about other services, products or commercial interests.Posting ID: 3704556093

Posted: 2013-03-26, 7:03AM PDT

Edited: 2013-03-26, 7:03AM PDT

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